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Title

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Persuasion Technician

Description

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We are looking for a highly motivated and creative Persuasion Technician to join our marketing and communications team. This professional will be responsible for developing and applying effective persuasion techniques to influence consumer behavior, increase conversion rates, and strengthen brand image. The ideal candidate will have a deep understanding of consumer psychology, copywriting techniques, neuromarketing, and strategic communication. The Persuasion Technician will work closely with sales, digital marketing, branding, and product development teams to ensure that all messages and campaigns are aligned with company goals and optimized for impact. This role requires both analytical and creative skills, as well as the ability to test, measure, and adjust strategies based on data and market feedback. Additionally, the Persuasion Technician will be responsible for training other team members in influence techniques, creating sales scripts, developing persuasive content for various channels (emails, social media, landing pages, etc.), and ensuring that brand communication is consistent and effective across all customer touchpoints. If you are passionate about understanding human behavior, have a talent for writing convincingly, and want to contribute to brand growth through smart communication strategies, this is the perfect opportunity for you.

Responsibilities

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  • Develop persuasion strategies for marketing campaigns
  • Create persuasive content for various communication channels
  • Collaborate with sales and branding teams
  • Analyze performance data and adjust approaches
  • Train teams in influence techniques
  • Apply neuromarketing principles in campaigns
  • Develop effective sales scripts
  • Ensure consistency in brand communication
  • Conduct A/B testing for message optimization
  • Monitor consumer behavior trends

Requirements

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  • Degree in Marketing, Psychology, Communication or related fields
  • Experience with copywriting and persuasion techniques
  • Knowledge of neuromarketing and consumer behavior
  • Ability to analyze data and conversion metrics
  • Excellent written and verbal communication skills
  • Ability to work in a multidisciplinary team
  • Creativity and strategic thinking
  • Experience with marketing automation tools
  • Proficiency in digital platforms and social media
  • Adaptability and continuous learning mindset

Potential interview questions

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  • Have you worked with persuasion techniques in previous campaigns?
  • How do you apply psychology principles in your communication?
  • Can you show us examples of persuasive content you've created?
  • How do you measure the effectiveness of a persuasive campaign?
  • Do you have experience with neuromarketing? How do you use it?
  • How do you handle negative feedback on campaigns?
  • What is your approach to training teams in influence techniques?
  • How do you adapt your communication for different audiences?
  • What marketing tools are you proficient in?
  • How do you stay updated on consumer behavior trends?